HTC U12+ might just be least-hyped smartphone of the year. It arrives at end of a long spree of flagship announcements and without any fanfare, hype, or glamour of many of its rivals. Yet again, HTC's flagship for 2018 follows HTC U11's footsteps by having a superb camera experience and snappy software. Stylish design and formidable specifications make it ideal for those seeking a premium smartphone, but don't have disposable income for an Apple iPhone X or Samsung Galaxy S9+. Question now remains, can HTC make you care about it again? Does HTC U12+ provide enough reasons for users to opt for an HTC device in this highly competitive smartphone market? Let's find out.